Crypto Influencers Are Following the Beauty Playbook

"There is no harm in learning about what's in your beauty products. It benefited consumers as well, as some of them can become influencers and broadcast their knowledge for compensation."

She builds up her own expertise, learning together with loved ones who work in the skincare industry, while also following influencers with professional experience in the field.

Much like the beauty marketing strategies on YouTube, Instagram and TikTok, this includes sending products to crypto influencers to review and make instructional guides.

Iva Fiserova, head of communications at the Trezor wallet-maker SatoshiLabs, said the startup collaborates with social media influencers on "Affiliate marketing activities" rather than paying influencers to advertise.

Unlike beauty brands, which look for experienced influencers with established followings, crypto brands are more likely to help users become influencers.

The most successful crypto influencers generally seek to spin their star power into media startups.

The first lesson crypto brands are learning from their beauty industry predecessors is that influencers must be hyper-specific to drive sales, yet evolve as the audience grows in order to remain relevant.

It's clear how crypto companies benefit from focusing their marketing budgets on influencers and community management instead of ads and traditional media coverage.

In the beauty industry, the most successful influencers eventually launch their own product lines.

Much like Sun, other types of influencers also occasionally do cash giveaways for fans on social media.