Students, Retirees, Millionaires: Who Is Buying Cryptocurrency?

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Since the beginning of the ICO fervor in early 2017, cryptocurrency investing became a worldwide trend - making and toppling millionaires each day.

Established in 2007, eToro is internationally renowned as the foremost social trading platform for retail investors around the world.

In addition to traditional securities trading, eToro introduced cryptocurrency as a tradable asset on their platform in 2017.

eToro compiled of data from March 2017 - February 2018, providing an overview of which populations are investing in cryptocurrency the most and the extent of their investment experience.

According to eToro, the majority of cryptocurrency investor today are males between the ages of 18-35 and are either current students or pursue occupations in the fields of Sales/Marketing, Computer/IT, and Financial Services.

Despite their risk-tolerance, these youthful investors continue to pad their portfolios primarily with the most popular coins in the market: Bitcoin, Ripple, and Ethereum.

Interestingly, it is evident that portfolios grow more altcoin-heavy with older investors.

As a developing industry in both application and investing, cryptocurrency attracts a wide range of users with varying degrees of experience - most of which consider themselves novices.

Those with greater expertise make up a minority of the total cryptocurrency trading population.

As of now, most cryptocurrency investors are young, less experienced males, but as the global setting for cryptocurrency continues to evolve, so too will the investor demography.

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